About the campaign

When our team kicks a goal or hits a six, we cheer. We reward the achievement with applause.

Driving after drinking alcohol is a failure. A failure to recognise the driver is putting his or her life in danger and that of other road users. Alcohol is a factor in 20 percent of serious casualty (fatalities and serious injury) crashes. About 75 percent of them are men. The ad is used at major sporting arenas in Tasmania and on television.