About the campaign

This campaign uses humour to say using your mobile phone when driving is dangeorus. A good driver can quickly become a bad one – all it takes is a glance at the phone.

A driver wouldn’t drive blind but that’s what they’re doing every time they use their phone. The human brain cannot drive safely and use a phone. Inattention and distraction is a contributing factor in about 25 percent of road crash serious casualties (fatalities and serious injuries). The campaign’s purpose is to change a dangerous driving behaviour. No matter what the driver’s experience, they’re a goose if they use their phone while driving.