What the road toll should be

We asked Tasmanians what the they the road toll was, what it should be … and what it
should be for their family.

The ad encourages people to take responsibility for driving safely because no one wants
a friend or family member to be killed or injured. The ad was first televised on 2 April 2015
in the lead-up to Easter and is used in the lead-up to holiday seasons each year.