Speeding shatters lives

The campaign

Speeding is the biggest contributing factor in fatal road crashes and serious injury crashes in Tasmania. Going faster than the speed limit or going too fast for the road and/or weather conditions is a contributing factor in 44 percent of fatal crashes and 36 percent of serious injury crashes. More than half – 55 percent – of fatalities and 45 percent of serious injury crashes are in 100km/h or 110km/h zones.

Market research into Tasmanian drivers’ attitudes found 47 percent of those surveyed thought the biggest cause of fatal and serious injury crashes was “lack of attention/ mobile phone use”; 27 percent cited speeding and nine percent alcohol. They don’t think speeding is unacceptable. It wasn’t mentioned as an “unacceptable driving risk behavior” but texting while driving topped the list at 91 percent, driving “a bit over the alcohol limit” 71 percent and driving when tired 23 percent”.

The campaign’s target audience is all drivers and the objective is to reduce the number of fatal and serious injury crashes. Broken bones are the campaign’s focus; the consequences of what could happen if speeding. The consequences are shattering, not just physically, but emotionally.

What the statistics say

Fatalities
Speeding is a factor in 44% of road crash fatalities. Of those fatalities:

  • 55% are in 100km/h or 110km/h zones.
  • 28% are between 30 and 49.
  • 28% are over 64.
  • 19% are between 17 and 29.
  • 19% are between 50 and 64.
  • 6% are under 17.
  • 66% are men.

Serious injuries
Speeding was a factor in 36% of serious injuries. Of those serious injuries:

    • 45% of serious injuries are in 100km/h or 110km/h zones.
    • 34% are between 17 and 29.
    • 28% are between 30 and 49.
    • 16% are between 50 and 64.
    • 14% are over 64.
    • 8% are under 17.
    • 69% are men.

 Top three fatal crash causes

  1. Speeding 43%
  2. Drugs   22%
  3. Alcohol 20%

  Top three serious injury crash causes

  1. Speeding 35%
  2. Inexperience 27%
  3. Alcohol 19%

What the drivers say

Market research about drivers’ road safety attitude and behaviour, which included a quantitative survey of 1,000 Tasmanian drivers aged 17 and over, in August and September this year found:

Top three crash causes (fatalities and serious injuries)

  1. “Lack of attention/ mobile phone use” 47%
  2. Speeding 27%
  3. Alcohol 9%

 Unacceptability of risk behaviours

  1. Texting while driving: 91%.
  2. “Driving a bit over the .05 alcohol limit”: 71%.
  3. “Driving while tired”: 23%.

Speeding was not mentioned.

 Acceptability of speeding

    • “Driving 5-10 km over the limit is generally acceptable”: 32%; 31% in 2012.
    • “It’s okay to drive more than 10 km/h over the limit on the open road if you are an experienced driver”: 13%; no change since 2012.

For more information about the dangers of speeding, see here.