Real Mates

Real Mates V

Two young Tasmanians played a pivotal role in the latest anti-drink-driving campaign. Director Tazmyn Slicer, 19, and cinematographer Hamish MacGregor, 26 were guided by the Road Safety Advisory Council’s advertising agency Red Jelly.  How to be a real mate is the message of the latest in the “Real Mates Don’t Let Mates Drink Drive” campaign. The commercials use humour to get the message across. A competition with a $1000 prize is being held. More details are on the Facebook page.

Real Mates IV

Alcohol has been a major contributing factor in the road crash deaths and serious injuries of Tasmanian men aged between 17 and 25, which is why the Real Mates campaign was launched in August 2012. The fourth series in the campaign was launched in September 2015 with the support of Tasmania’s North Launceston Football Club. Intensive research was done before the campaign was developed. We wanted to find out what motivated young men, what they liked, what they didn’t like and what was important to them, which was their mates. They make fun of each other, do dumb things and tolerate a lot they don’t from other people.  The campaign taps into what it means to be a real mate. And real mates let their mates get away with a lot of dumb stuff but not driving after drinking. Check out our Facebook page here, where you can win some great prizes such such as AFL game tickets and VIP passes to the Falls Festival. Tell us what you think while you’re there.

Real Mates III

The third anti-drink driving campaign for Tasmanian men aged between 17 and 25, Real Mates, was launched in September 2014. This time, the target audience was encouraged to become involved by entering competitions through social media. One lucky Tasmanian and his mate won prized tickets in a Heart 107.3 FM competition to Australia’s sporting event of the year, the AFL Grand Final. There were also competitions for a five-star package to the Falls Festival at Tasmanian’s Marion Bay and to be in the next Real Mates campaign. Entry was by uploading a photo of how to stop a mate from driving after he’s been drinking which is the campaign’s key message. Real mates don’t let mates drink drive, they stop them. The road crash casualty statistics tell a tragic story. Each casualty is a mate, a brother, a work mate, an uncle, possibly a husband and father, a partner; someone just like you. Alcohol has been a major contributing factor in the road crash deaths and serious injuries of Tasmanian men aged between 17 and 25. Only six percent of the population are in this age group but they are 28 percent of people killed and seriously injured on the roads, and of them alcohol is a factor in 37 percent.

 

Real Mates II

The second phase of an anti-drink driving campaign for Tasmanian men aged between 17 and 25, Real Mates, was launched in September 2013. The video content has been updated and the message – real mates don’t let mates drink and drive – is the same. More information about standard drink sizes, that are not the same as serving sizes, and other information about the effect alcohol effects the body, see here.

Real Mates I

Tasmanian men aged between 17 and 25 are six percent of the population but 28 percent of serious casualties and of them alcohol is a factor in 37 percent. In other words, they have a six times greater chance than the rest of the population of being a serious road crash casualty.

In-depth research found mateship was one of the most important things to young Tasmanian men and so the Real Mates campaign was created and launched in August 2012. A Facebook page was set up to encourage a conversation with these men and between them. The campaign’s ultimate aim is to make drink driving socially unacceptable.